Final 2 Minute Video

Name: Edward Song

ID: 214437511

Date: March 9, 2020

Sustainability Report Analyses

           Sustainability is meeting our own needs without compromising the ability of future generations to meet their own needs. The concept is relatively new due to the constant elevation of climate change within our world. As an outlet of speech, the new technological advancements of digital rhetoric are composed of the rapid development of youths within digital rhetoric fields (Eyman 1). With the increasing technological advances creates a focus on the importance of data as “Google invested $300 million in a trans-pacific cable system consortium to move data” (Edwards 6). brings the issue of the increasing use of energy around the world. Sustainability is a growing public interest that requires everyone to partake especially corporations. Googles data centers account for 0.001 percent of global electricity yet, per kilowatt, they consume as much electricity annually as the entire country of Turkey (Burrington 2). Corporations consistently mask the environmental harms they impose by creating digital rhetoric to persuade people. 

Apple is a large corporation who produces and manufactures many products, leading to environmental harms associated with production. However, Apple produced digital rhetoric on the corporation’s sustainability report to showcase the improvement of environmental care when manufacturing products. The article is comprehensive and lists three core features of climate change, resources, and smarter chemistry. For Apple report to be effective digital rhetoric, arrangement is required to organize parts of speech on purpose that may suit the digital composition (Eyman 5). The report effectively uses arrangement by placing the Vice President of environment at Apple on the front page, with personal words to connect with the reader. Also, the second page leads into the key aspects, outlining the specifics of the article and preceding follows the order throughout. Style is another important element of rhetoric in terms of visual style and important for communication (Eyman 32). By implementing elements of color, motions, and media can influence the portrayal of an article or media of choice. Apple chooses to use many bold fonts on headlines for important statements and increases font sizes occasionally for easier visual prowess. Also, the article effectively employs a vast use of images and charts that are color coated to give the readers a visualized perspective on what is read. Apple engages the reader through imagery and placing images on environmental pictures of windmills and nice scenery is becoming associated with the pictures of the MacBook, translating the image of MacBooks to be environmentally friendly. From a corporate standpoint, the product is effectively encouraging environmental treatment and boosts the sales of Mac products by implementing the use of style. Yet, Apple ineffectively can deliver a misunderstood conception of what they are proposing for environmental change. Understanding the article is a sustainability report for Apple as a corporation, the report fails to deliver the overall underlying problem of overall climate change. The efforts of Apple can help the environmental pressures placed on corporations but, does not illustrate the conditions Apple can do to support world climate change. The article consistently pinpoints on the term “our” which means “Apple” and never indicates they will support or donate for overall climate control instead of corporate means. Overall, Apple effectively uses the digital rhetoric in efforts of corporate environmental challenges yet, can be misinterpreted from the delivery of the article. 

My digital rhetoric is on the Apple sustainability report and is a 2-minute video comprised of statistics and texts from the report. The opening of my video consists of a scenery clip-on factories emitting toxic fumes into the air with statistics of overall climate harm present in the world. I adapted the arrangement in this portion to be separate from Apples sustainability report as the report does not indicate the care and effort on the impact of climate change worldwide. Also, the video begins with a voice clip stating, “Houston we have a problem”, as I linked the message to the impeding problem presented in the world. The video begins with a dramatic build-up by instilling anxiety with dark music but, halfway through I present a solution to the issue by placing Apple as a depicted corporation in efforts against environmental harms. This term of persuading individuals is ‘invention’ by “seeking out materials to inspire and in some cases to incorporate into their digital work” (Eyman 21). My Apple sustainability video attempts to persuade that Apple is extremely dedicated to environmental harms by arranging and inventing the video. The second half of the video demonstrates the effectiveness of Apple with a voice-over of the Apple sustainability report with a clip adapted from a promotional Apple clip. This portion of the video is represented as professional and empathetic to the viewers from the sound clips and imagery shown. In technical terms of my adaptation, the video was comprised of YouTube sound clips and video clips yet, the sound was edited on Logic Pro X to make it clearer and more concise. Using iMovie, I adapted the report by placing imagery and video in arranged positions of choice to combine them into the video. The creation of my Apple Video focused on the missing pieces from the Apple sustainability report by placing the world’s perspective within the video. Ultimately, the video follows Apple as a proper corporation that is in an effort with environmental welfare. 

           In essence, the Apple report is effective to persuade individuals about the environmental changes Apple proposes on manufacturing products. Although issues regarding the real purpose of the message can be misinterpreted as corporate greed, the effort Apple displays provide some insight that possible efforts are established to tackle their environmental damages. To change the perspective from the original report, the Apple video created focuses on the content missing from the Apple report. Through employing digital rhetoric tactics, of arrangement, style, and invention, a remix to the sustainability of Apple can be seen through the video. 

Bibliography

Edwards, Phil. “A Map of All the Underwater Cables That Connect the Internet.” Vox, Vox, 8 Nov. 2015, http://www.vox.com/2015/3/13/8204655/submarine-cables-internet.

Burrington, Ingrid. “The Environmental Toll of a Netflix Binge.” The Atlantic, Atlantic Media Company, 18 Dec. 2015, http://www.theatlantic.com/technology/archive/2015/12/there-are-no-clean-clouds/420744/.

Eyman, Douglas. Digital Rhetoric: Theory, Method, Practice. University of Michigan Press, 2018.